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Luke Bryan has announced that his 10th annual Crash My Playa event will be held from January 15 to 18, 2025, at the Moon Palace Cancun in Quintana Roo, Mexico.

Bryan will headline for two nights. Jason Aldean will be performing on the beach for a third time, while Kane Brown is making his Crash My Playa debut in 2025.

Additional artists in the Crash My Playa lineup include Bailey Zimmerman, Dustin Lynch, Dylan Scott, Elle King, Jackson Dean, Nate Smith, Dasha, Ella Langley, Tucker Wetmore, and DJ Rock.

Fans can expect special guests, daily pool parties, and exclusive Alumni perks.

“This is one of those pinch me moments. The 10 year anniversary of a festival that I got to create along with the Playa Luna team,” said Bryan. “It is hands down one of my favorite times on stage – period. To get to celebrate in the most beautiful setting with the most incredible Playa crashers, along with the most incredible artists – it doesn’t get much better. My artist friends always leave here wanting to come back. Gonna be the best Playa party yet.”

The General On Sale for this event will begin on June 28 at 3 p.m. ET at www.crashmyplaya.com. Previous attendees will have early access through an Alumni Pre-Sale starting at 11 a.m. ET on June 28. Fan club members for Luke Bryan, Jason Aldean, Kane Brown, and Dustin Lynch will also have the opportunity to purchase Pre-Sale packages on June 28 at 2 p.m. ET.

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