Luke Grimes has partnered with the legendary brand Stetson on a new luxury cologne called Legend. The 40-year-old country musician and celebrated Yellowstone actor shared that his father wore Stetson cologne growing up, which immediately gave him a personal connection to the brand. “I feel like anytime you wear a cologne for the first time, it’s usually your dad’s,” Grimes recalls. “You find it in the drawer, you spray it on, you feel cool. And for me, that was definitely, Stetson.” Stetson Legend cologne features notes of citrus, spices, and textural woods, a scent which aims to appeal to the next “generation of Stetson man.”

“When I was trying to think what the kinds of brands that I would like to partner with, Stetson came top of mind just because it’s an Americana brand. It’s about the American lifestyle, the western lifestyle,” Grimes shared. “Clearly, I’ve been on a show for the last seven years, that has something to do with that. I just think that the sort of Western-country lifestyle is having a moment right now, and I think it’s cool again.” (People)